Snoop Dogg may be a lover of cannabis, but the rap legend is making his way into the world of winery with a new wine line.
Partnering with 19 Crimes, the first Australian winery that used augmented reality to bring their labels to life, he has landed a multi-year partnership, introducing the company’s first California wine.
Appropriately named ‘Snoop Cali Red,’ the line will be available in stores this summer.
In a press release, the Los Angeles native stated,
“I’ve been a fan of this wine and I’m excited to unveil my ‘Snoop Cali Red’ this summer and share the experience with all my fans. It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!” states Snoop Dogg.
Understanding Snoop’s relevancy and importance to the culture, John Wardley TWE Marketing Vice President, Americas said,
“Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes Snoop Cali Red. Snoop embodies the spirit of 19 Crimes – rule breaking, culture creating and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family.”
Welp, looks like we have something new to look forward to.
