Rihanna (Photo by Kevin Mazur/Getty Images for Savage X Fenty Show Vol. 2 Presented by Amazon Prime Video)
#Roommates, in the words of Queen Riri herself, “that Rihanna reign just won’t let up”—and if recent court documents are to be believed, she’s once again coming for our coins. According to new reports, Rihanna just filed documents to trademark “Fenty Hair” and her fans are absolutely beside themselves with the news.
Rihanna is continuing to give the beauty/fashion world everything they’ve been asking for…and more. First she gave us Fenty Beauty, then Fenty Skin and her all-inclusive lingerie brand Savage x Fenty—and now she’s taking her talents to hair. @HarpersBazaar reports, that Rihanna filed legal court documents on March 3rd to trademark Fenty Hair, that means that any and everything within the hair realm is covered by her recent filing with that name.
Although there has been no official confirmation from Rihanna about Fenty Hair, if history repeats itself, she is gearing up for another massively successful product launch. In just a few years, Rihanna has become a major player in the beauty and fashion world by catering to those who have been left out or underserved by bigger, long-standing brands.
The news of a potential hair brand also comes right on time, as earlier this year it was confirmed that Riri’s Fenty Fashion house was shutting down due to underwhelming sales expectations and stalls in production due to the COVID-19 pandemic.
While this news certainly won’t ease the pain of waiting for Rihanna’s highly-anticipated next album, knowing that she continues to make major boss moves will likely tide fans over a little while longer.
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