Dimitrios Kambouris/Getty Images for Bergdorf Goodman
Rihanna never ceases to amaze her fans. And it has now been reported that the singer has filed a trademark for a “Fenty Kids” clothing line.
According to Highsnobiety, the singer filed the trademark on January 20. And the line will include items such as “clothing, swimwear, footwear, and accessories like diapers and bibs.” Ultimately, the line will encompass products to support the growth of a newborn to toddler.
It is important to note that the trademark filing does not reflect concrete plans for the mother of one to indefinitely launch the children’s clothing brand. However, it does protect the name of the brand from infringement or being used by another entity.
The news of the “Fenty Kids” trademark filing by the “SOS” singer comes over a year after she filed a trademark for “Fenty Hair.” As The Shade Room previously reported, Rihanna filed the trademark in March 2021. And according to Highsnobiety, the trademark protects the rights “of several hair products, from straightening devices to medicated treatments for dandruff.”
According to Hypebeast, Apple Music has launched Rihanna’s Road to Halftime campaign. And it centers around different initiatives to “engage fans” ahead of the upcoming performance.
Starting Monday, fans can stream Rihanna’s music in spatial audio in Dolby Atmos. They can sing along with Rihanna, as her catalog has been added to Apple Music Sing. Apple Music will also be rolling out “exclusive programming” called “Halftime Hype Radio.” The programming is a 10-part series “that will remember some of the most iconic Super Bowl Halftime performances throughout the years.” The second series, “Rihanna Revisited Radio,” will feature 8 episodes. And “delve into the impact of the singer’s music on pop culture.”
Lastly, on February 9, the singer will be interviewed by Apple Music at a live-streamed press conference at 10 a.m. MST.
Apple’s vice president of Apple Music and Beats Oliver Schusser shared a statement about the star.
Rihanna is one of the most prolific artists of our time, and we, along with her many fans across the globe, cannot wait to see her take the stage at the first Apple Music Super Bowl Halftime Show. We are excited to celebrate Rihanna, and give her fans a new way to experience her music with Spatial Audio, as well as exclusive content from Apple Music.
Roommates, are you excited about a potential “Fenty Kids” clothing line? And Rih’s upcoming Super Bowl performance?
