If you ever wondered if the beef between these fast food restaurants were real, McDonald’s is here to let it be known that it is very real, and they are willing to pull out all of the petty stops when it comes to killing the competition.
Wendy’s is scheduled to launch their new breakfast food items tomorrow, March 2nd, and ironically, McDonald’s will be giving out free Egg McMuffin sandwiches, as they have officially declared that day “National Egg McMuffin Day.”
According to CNN Business, McDonald’s said in a press release they intend on celebrating the “best” fast food breakfast sandwich as it is also turning 50 this year. Ironically their celebration falls on the same exact day that Wendy’s launches their new breakfast menu nationwide.
McDonald’s will be offering the free Egg McMuffin’s on Monday from 6:00 am to 10:30 am local time, however, in order to get the free breakfast sandwich, customers would have to order it through their McDonald’s app. This is one method the company is using to make sure their app is successful as they offer their customers certain promotions.
Morningstar analyst R.J. Hottovy commented on McDonald’s new promotion and said, “It’s more of a defensive move rather than an offensive move.”
If you follow any of the fast-food restaurants on social media, then you know that when it comes to marketing, they like to target each other. Therefore, it was no surprise when Wendy’s responded to McDonald’s on Twitter.
Wendy’s posted a photo of a tombstone for the Egg McMuffin and said, “Here lies mediocrity. #EggRIPMuffin.”
Wendy’s is not the first fast-food restaurant that McDonald’s has taken jabs at. Last year during the chicken sandwich craze, Mickey D’s announced the Spicy BBQ Chicken Sandwich to compete with Popeyes and Chic-fi-la.
Source: https://www.cnn.com/2020/03/01/business/mcdonalds-egg-mcmuffin-day/index.html
TSR STAFF: Jade Ashley @Jade_Ashley94
