LOS ANGELES, CALIFORNIA - APRIL 26: Rihanna attends her immersive beauty event in honor of Fenty Beauty's newest product launch, Soft'lit Naturally Luminous Longwear Foundation at 7th Street Studios on April 26, 2024 in Los Angeles, California. (Photo by Monica Schipper/WireImage)
Rihanna’s Fenty empire is growing, roommates! On Tuesday (June 4), the singer announced her Fenty Hair hairline on social media.
In a collab Instagram post, Rihanna and the new brand page gave some details on what the line will offer.
“You know how much switching my hair up matters to me. I’ve had almost every texture, color, and length, from weaves to braids to natural- so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style,” Rihanna’s caption said.
The attached video features RiRi walking through what seems like a miniature city in a trenchcoat and blonde pixie cut. Meanwhile, people of different ages and races, with different hair textures and styles, flash across the screen. There are colorful, florescent houses as different faces serve glam and smizes Tyra Banks would approve of!
The haircare line drops on June 13.
See it for yourself below, roommates!
Since launching Fenty Beauty in 2017, Rihanna has been eating in the beauty space for about seven years. In 2017, she had companies in the sector scrambling back to their drawing boards after she introduced 40 foundation shades and 91 products to the market.
As of 2021, the Rihanna-LVMH-owned company is worth a reported $2.8 billion, with 50 percent going to Rihanna’s pockets, per Forbes. Even as a mommy of two, Ri is still “boots on the ground” with her beauty business strategy.
She recently traveled to China on a promotional tour that included attending a pop-up and enjoying a local street food favorite that she had prepared herself!
