NEW YORK, NEW YORK - NOVEMBER 01: Kylie Jenner attends the WSJ Magazine 2023 Innovator Awards at Museum of Modern Art on November 01, 2023 in New York City. (Photo by Dia Dipasupil/Getty Images)
Kylie Jenner has officially launched her brand-new clothing line, Khy. She’s actively been promoting it online, and word on the street is that Khy exceeded $1M in sales within 60 minutes of launching!
The 26-year-old officially kicked Khy into gear on Wednesday (Nov. 1), and she had been hyping it up beforehand on social media.
With the launch, fans got access to the pieces in “Drop 001,” and the faux leather trench coat — along with the faux leather mini dress — seemingly ate up the most attention online.
Upon its highly-anticipated launch, PEOPLE reports that the brand’s first collection surpassed $1M in sales within the first hour of dropping. Additionally, the outlet notes that the trench coat, mini dress, and “moto gloves” swiftly sold out.
As for those who didn’t get to cop any of the “Drop 001” pieces, the outlet reports that another collection is set to drop very soon.
This development follows Kylie Jenner opening up about Khy during a sit-down with Vogue.
Regarding the launch, she explained feeling both “really nervous” and “really excited” about the pursuit.
Without delving into the specifics, she also spoke on the “strong level of interest” surrounding Khy. She went as far as acknowledging, “It’s greater than I could have imagined.” IKTR!
“There’s been a strong level of interest. And lots of engagement on all socials. It’s greater than I could have imagined.”
Kylie Jenner also discussed how “completely involved” she is with the entire brand, listing off various examples of her hands-on approach.
“I want people to know how completely involved I am in this. From original concept, to designing, or co-designing if we’re working with other designers, from picking fabrics [and] colors, I’ve been in every fit meeting. I am the creative director of the brand and marketing. There’s not an Instagram post or video that hasn’t been personally edited by me, there hasn’t been an Instagram post that I haven’t posted myself. I do the creative for all my shoots.”
She wrapped by adding, “I’ve worked really hard on it, I’ve put my love into it, and I can’t wait for people to experience the clothes. It’s very personal.”
