LOS ANGELES, CA - AUGUST 04: Boxes of Kraft Macaroni & Cheese sit are on a store shelf on August 4, 2011 in Los Angeles, United States. Kraft foods announced it is splitting into two publicly traded companies, one focusing on snack foods, and the second concentrating on it's North American grocery business. (Photo by Kevork Djansezian/Getty Images)
TSR Foodies: A lot of us are familiar with Kraft’s famous blue box mac and cheese, but are y’all ready for the cheesy dish to make its debut in the freezer aisle?!
Kraft is dropping a new, limited edition mac and cheese flavored ice cream hitting stores this week— just in time for National Mac and Cheese Day.
Kraft has linked up with Brooklyn-based Van Leeuwen Ice Cream to create this new sweet cheesy ice cream flavor, which will be sold starting Wednesday, according to TODAY.
“We know that there is nothing more refreshing on a hot summer day than ice cream. That is why we wanted to combine two of the most iconic comfort foods to create an ice cream with the unforgettable flavor of Kraft Macaroni & Cheese we all grew up with,” said Emily Violett, senior associate brand manager for Kraft Macaroni & Cheese, in a news release.
Van Leeuwen is known in the foodie community for its artisanal ice cream made with just a few ingredients. Apparently, that was a huge selling point for the people at Kraft.
“As big fans of Van Leeuwen, we knew they’d be the perfect partner to create this ice cream with us. Not only does it taste delicious, but it’s also made with high-quality ingredients and contains no artificial flavors, preservatives, or dyes just like our Kraft Macaroni & Cheese,” Violett said.
The macaroni and cheese ice cream will be sold online and inside Van Leeuwen Ice Cream stores, primarily located in New York City, Los Angeles, and Houston, for $12 a pint.
If you are a New Yorker and you’re not trying to blow that kind of cash on ice cream, you can try the flavor for free on Wednesday between 11 a.m. and 6 pm, at an ice cream truck in Union Square.
The last time Kraft was in the news for doing something crazy was when the brand turned its famous mac and cheese pink for Valentine’s Day.
Will y’all be trying this new mac and cheese ice cream flavor? Let us know!
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