NOVATO, CA - DECEMBER 08: In this photo illustration, a McDonald's cheeseburger and fries are displayed on a table at a McDonald's restaurant on December 8, 2014 in Novato, California. McDonald's reported a worse than expected decline in November global same-restaurant sales. (Photo Illustration by Justin Sullivan/Getty Images)
TSR Cut The Foolery: A Russian woman is reportedly suing McDonald’s over one of the companies ads that featured cheeseburgers and chicken nuggets, claiming the tempting ad caused her to break her fast during Lent.
Ksenia Ovchinnikova, who identifies as an Orthodox Christian, said she gave up meat and other animal products for the six weeks of lent in 2019, Insider reports.
The case was first reported by Russian state media and picked up by western outlets including Fox News, which wrote that the woman abstained from eating meat for a month when the “enticing” McDonald’s ad made her give in, according to her lawsuit.
“When I saw an advertising banner, I could not help myself. I visited McDonald’s and bought a cheeseburger,” she reportedly said in her statement.
Fox News reported that Ovchinnikov accused the fast-food giant of breaking consumer protection law as well as insulting her religious feelings.
Ovchinnikov is suing McDonald’s for $14 (1,000 rubles) as compensation for sustained moral damage.
McDonald’s did not immediately reply to Insider’s request for comment on the suit.
According to Fox News, Ovchinnikov stated in the lawsuit: “In the actions of McDonald’s, I see a violation of the consumer protection law. I ask the court to investigate and, if a violation has taken place, to oblige McDonald’s LLC to compensate me for moral damage in the amount of one thousand rubles.”
McDonald’s is not new to lawsuits, including ones that are ad-related. In May, the fast-food chain was sued by two divisions of Allen Media Group over allegations of racial discrimination.
The complaint in that suit accused McDonald’s of refusing to advertise on Entertainment Studios networks or The Weather Channel due to racial stereotyping.
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