Bronny has signed an NIL deal with Beats by Dre making him the first high school player to sign a deal with the company. (Photo by Christian Petersen/Getty Images)
It looks like Bronny James is not only following in his father’s footsteps when it comes to basketball. But it looks like he’s following in his footsteps when it comes to getting to the bag as well.
On Monday, it was announced that Bronny has signed a NIL (name, image, and likeness) deal with Beats by Dre. According to Forbes, Bronny has become the first high school student to sign a NIL deal with the electronic company. Back in 2008, his father became the first athlete to sign a deal with the company.
The first order of business under the deal with a commercial with his father promoting the company’s Fit Pro and Studio Buds earphones.
Bronny, who recently turned 18, attends Sierra Canyon High School and is currently weighing his options for which college he’ll attend, including Ohio State.
As previously reported, earlier this month, Bronny signed a deal with Nike. He was one of five student-athletes to sign a deal with the brand. At the time he said,
“For as long as I can remember, Nike’s been a part of my family. Getting a chance to team up with them and continue my family’s legacy both on the court and in the community is wild—it really means a lot to me.”
Meanwhile, Bronny’s father, LeBron James, has just started his 20th season in the NBA.
Back in August, LeBron agreed to a two-year contract extension with the Lakers for $97.1 million. There have been talks about LeBron possibly playing with Bronny once he becomes eligible for the 2024 NBA Draft.
TSR STAFF: Jade Ashley @Jade_Ashley94
