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Beyoncé is continuing to send the internet into a frenzy. As The Shade Room previously reported, the 42-year-old revealed she would be releasing a forthcoming perfume in July.
At the time, the singer made the fragrance available for pre-order while sharing everything about the scent besides its name and look. Now, Beyoncé is curing fans’ curiosity.
On Wednesday, October 25, the entertainer took to Instagram to share a video clip of her in a black and white film. The singer sat comfortably, rocking glowing makeup, as she spoke to the camera while holding the box of the first fragrance she’s launched in about six years.
“I’m super excited — this is my Cé Noir unboxing,” Beyoncé told viewers. “And it’s finally here, after years of work.”
Beyoncé explained that she wanted a fragrance that could be “monolithic,” something resembling the look of stone. Additionally, she explained that she wanted the fragrance to have “a little bit of intimacy.”
As she pointed to a clear circle at the back of the bottle, she explained that consumers can see right into “the soul of the perfume.”
The singer continued by spritzing her body with a few sprays, adding that she used the fragrance while on her Renaissance World Tour.
“Got to keep it fresh,” Beyoncé stated.
Before concluding the unboxing and giving fans a look of excitement, the singer remarked, “And that is Cé Noir — say no more.”
Social media users quickly entered Beyoncé’s comment section to share their reactions to the singer’s unboxing.
“BEYONCÉ I CANT WAIT TO SMELL LIKE U GWORLLLLL 😂”
“Beyoncé in her influencer era 😍”
“No like I could actually smell it when she sprayed!!!!! It smells so good y’all!!!!!”
Even @instagram itself chimed in.
“bey perfume was not on our 2023 bingo card but so here for it”
“Chile we ain’t heard you talk this much in a decade!”
“Not Bey doing an unboxing AND TALKING”
“Haven’t heard your voice in so long omgggg I’m shaking”
While Instagram user @merm.v joked.
“Lmfaoo Renaissance got the Queen talking to us again yall”
“When will you leave our money alone 😭😭😭😭😭😭😭😭😭😭”
As The Shade Room previously reported, Beyonce’s Cé Noir fragrance is available in a 1.7 oz, or 50 mL size, for $160. The item can be purchased by those in the United States and Canada.
According to the fragrance’s landing page, it features top notes of clementine and golden honey. Additionally, the heart of the fragrance is set in rose absolute and jasmine sambac, while its base features Namibian myrrh and golden amber.
Furthermore, the fragrance was created in France while “crafted and designed” by Beyoncé herself.
As The Shade Room previously reported, the last time the entertainer released a fragrance was in 2017.
