MILAN, ITALY - FEBRUARY 24: A$AP Rocky attends the Bottega Veneta fashion show during the Milan Fashion Week Womenswear Fall/Winter 2024-2025 on February 24, 2024 in Milan, Italy. (Photo by Daniele Venturelli/WireImage)
ASAP Rocky is continuing his relationship with Bottega Veneta — this time with a very special Father’s Day campaign.
ASAP Rocky and his two sons, RZA and Riot Rose, whom he shares with Rihanna, star in a new campaign for Bottega Veneta.
Complex reported that the campaign titled “Portraits of Fatherhood” launched on Father’s Day in collaboration with Bottega Veneta’s creative director Matthieu Blazy and acclaimed artist Carrie Mae Weems.
Rocky celebrated the annual holiday by sharing footage from the photoshoot alongside his two boys on Instagram. The Harlem rapper penned a heartfelt caption, expressing gratitude for fatherhood and the bond he shares with his children.
“TO ALL THE FATHERS WHO DARE TO DREAM AND ALL THE FATHERS WHO DARE TO LOVE “- Carrie Mae Weems. IT WAS A PLEASURE TO WORK ALONGSIDE MY CHILDREN & FAMILY X MATTHIEU BLAZY X BOTTEGA VENETA X CARRIE MAE WEEMS TO BRING U THIS HEARTFELT FATHERS DAY PIECE. THIS SPECIAL MOMENT CAPTURES THE VULNERABILITY ,LOVE AND INTERACTION BETWEEN MY SONS AND I , IM PROUD 2 BE THE MAN THEY CALL DADDA ❤️ HAPPY FATHERS DAY TO ALL PROUD DADS OUT THERE A$AP.
ASAP Rocky’s Bottega Veneta campaign sees him playing with his boys in a cozy living room setting. RZA and Riot sport Bottega-made “Best Dad” onesies, while Rocky wears a cardigan with a tank top, shorts, and slippers.
While speaking with GQ via email, Rocky reflected on how fatherhood has “changed his outlook” on life.”
“It’s about putting a different lens on my life. It reflects my state of mind, my taste preferences. It feels mature.”
The Roomies hopped in The Shade Room comment section to praise ASAP Rocky for being a present father and acknowledging Rihanna’s choice in him for her children.
Instagram user @iamdaje wrote, “You can tell he genuinely loves being a dad. Salute to all the present Dad’s out there.”
While Instagram user @kgood1218 wrote, “This is so sweet. ASAP.. your genes ain’t stand a chance. them babies look like their mom! This is beautiful to see! Happy Father’s Day, that’s the greatest title you’ll ever carry.”
Then Instagram user @tasha_mack__ wrote, “He seems like a dope dad and his boys lucky to have him as a father.”
Instagram user @444.chisom wrote, “The best Father Riri could have ever chose for her kids tbh.”
Instagram user @prettygirlhaileyy wrote, “I just know they smell like coco butter and fenty.”
Lastly, Instagram user @always_aicha wrote, “This is beautiful. Black Fathers aren’t always shown in such a positive light yet so many out there are just like him. In love with their children. In love with fatherhood. He is truly embracing one of Gods most sacred roles. Parenthood.”
